RainMaker Tips
Tips for making it rain when it comes to closing the deals!
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Tips for making it rain when it comes to closing the deals!
The Rainmaker always answers the question “Why should the customer do business with us?” The best way to do this is to calculate the economic benefits that your product or service will give the customer and also calculating the consequences to them for not going with you. Always put yourself in their shoes. What does it mean to them in dollars and cents? If by going with your product or service they maintain the same level of quality but reduce their annual cost by 15% then that is your point of sale. Never make a sales call or speak to a customer unless you already know the answer to the above question.
Listening vs. Hearing your customer
When someone acknowledges you are talking but can’t really tell you what you said, that is hearing. Your job is to listen to your customer. To listen is to watch your customers every word, including off hand remarks, for areas of their interest, concerns, wants, needs, and wishes. Only then can you make your product or service appealing as a solution. You are more likely to make a sale if you present the customers needs and your solution then the customer soliciting a solution from you (if they will).
Turn off your cell phone before you meet with your customer as it is discourteous, and breaks concentration. You need to give your customer your individual attention. The customer is king, and a sales call is an invitation to the king’s court. – Your M.B.A. EJ Owens